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What Is Content Marketing And Why Should You Do It?

Is content marketing just putting up a bunch of blog posts? No, it is far from that. These days there are so many people online that if you want to get your message across then, you need a good content management strategy. So what exactly is content marketing?

What Is Content Marketing And Why Should You Do It?

We define it as “a strategic approach to marketing focused on producing content that has value, is relevant to the needs of your audience and is consistent. A content marketing strategy aims to persuade visitors to become customers”.

The old style of advertising using banners and even pay per click (PPC) ads are losing their effectiveness. They still work but not like they did before. With content marketing, you will be providing value first so that you can connect with potential customers and assist them in solving problems that they have.

Major brands are switching to content marketing these days. Mega companies like Microsoft and P & G are doing it, so if it is good enough for them, it is good enough for you. Why are these big brands deploying a content marketing strategy? Because it works of course!

Content marketing has a number of benefits to offer and here are the main three:

It is a cost-effective marketing method
Potential and actual customers will be more loyal to your brand
It increases sales and profits
High-Quality Content is Essential

You will only achieve these benefits if your content is of high quality. You can’t just put anything out there. If your content is poor, then this will reflect poorly on your brand, and you will lose customers rather than gain them.

Your overall marketing strategy must include content marketing. When you are planning your approach, it is essential that you consider both inbound and outbound marketing. For inbound marketing, your website needs to have some really high-quality content on it that your target market will find useful.

Google and the other major search engines have changed their algorithms and now reward high-quality content with higher rankings. You need to make sure that every piece of content on your website or blog is the best quality and well optimized.

For outbound marketing use your content marketing strategy to drive your social media marketing. Don’t just jump on to social media – you need an effective content plan. You should be writing press releases that assist people and cover the issues that they are interested in. Don’t use a press release to “big up” your business.

If you want to use PPC advertising, then you have to make sure that the content “behind the click” is of the highest quality. The search engines insist on this nowadays, and it makes a lot of sense.

Types of Content Marketing

It is always advisable to have a mixture of different content formats in your strategy. Here are the most popular:

Blog Posts – you need to develop a schedule of blog posts. You can use your blog to promote your products and service and cross-reference with other content on your blog.

Videos – you do have a YouTube channel set up, don’t you? You want to create videos that will last a long time and do not require regular change. Videos have to be part of your content marketing strategy.

Case Studies – if you can show that someone used your product or service and achieved real results (with numbers) in a case study then you have a very powerful piece of content to share.

EBooks – use eBooks as lead magnets so that people subscribe to your email list. Don’t give too much away but provide value here.

Infographics – people like to look at infographics so create ones that are relevant to your industry. It is a great way to tell the story that you want visually.

Templates and Workbooks – the aim here is to produce useful resources. Create easily printable workbooks. Make templates clear and easy to follow and provide instructions.

Cheat Sheets – here you will provide a short document (usually in PDF format) that summarizes the cheats to achieve something fast. Don’t forget to add links to other publications that explain things in more detail for additional learning.

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Appi Travel … Your FREE Destination Portal

Who Is Appi Travel?

Appi Travels is a leading provider of the travel industry worldwide, offering a one-stop shopping source for booking hotel, vacations, flights, cars, cruise and activities. Appi Travel enable their affiliates to partner with them, leverage their brand to enhance the affiliates existing travel experience, earning commission revenue, and provide users with the world’s largest and most trusted travel community.

  • APPI Travels is World Wide and literally gives you FREE TRAVEL.
  • A system that is affordable, profitable and works immediately.
  • The most lucrative compensation plan in this industry…
  • Appi Travels Affiliate Network and Travel products deliver best-in-class!
  • Complete Global solution to secure and benefit all Affiliates.
  • Unlimited Income + 100% Matching Bonus on all referrals.
  • Earn commissions today, GET PAID THE SAME DAY!
  • The more you share APPI TRAVEL the more FREE TRAVEL POINTS.
  • Receive a True residual income that is a recurring income

What Products Do Appi Travel Offer?

All-inclusive Vacation Packages

From secluded getaways to all-inclusive vacations, they offer up-to-date deals on the most popular trips. No matter if you prefer to vacation in the latest hot spot or wish to hide in deep wilderness.

 Featured Hotel Deals

Register FREE and browse their selection of cheap hotels to find the five-star spots or intimate inns of your dreams. They even let you compare prices on your favorites and see how the hotels rank with fellow travelers.


Jet off to any corner of the globe with their unbeatable selection of flights and airfare. Search for flights by time or carrier, you can look for the cheapest or most luxurious airline through their service.

Deals on Car Rentals

Need to rent a car? They’ve got you covered. With APPI car rental deals, you can drive from coast to coast without breaking the bank. Get ready to hit the road.

Popular Cruise Destinations

Explore the world’s most unforgettable ports-of-call with their selection of cruises, packages, and cruise deals. Thanks to APPI, sailing the high seas has never been easier.


More than 40,000 activities available Worldwide. Description, photos and Schedule available for all activities.

What Opportunity Do Appi Travel Offer?

Appi Travel offers a Business Opportunity to Affiliate Markters to earn big on a daily basis.

Appi Travel made it affordable to start with them by making the entry level an affordable onetime payment of $35. By investing in the Appi Explorer Fund 2.0 

To understand the power of the system it is best to look at this video presentation:

There is plenty testimonials, to see what the people are saying by also visiting the TESTIMONIALS link on the above page.

If you have questions about the Opportunity also visit the FQA page here

Conclusion about Appi Travel:

The Business Opportunity offered by Appi Travel is NOT to be missed. Besides the lucrative compensation plan as an Affiliate, you earn point to travel the World … FREE. If you have not visited my page yet, do so now. You will thank yourself forever joining the journey!

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Multiple Streams of Income

Multiple Streams of Income- What is it and Why Do You Need it?

According to most experts, making money through Multiple Streams of Income is a huge factor in how financially successful you become.

The first time I heard about Multiple Income Steams I was blown away by its obvious ability to build wealth. Therefore I became a big believer in the concept.

The Definition of Multiple Streams of Income

The term Multiple Streams of Income sort of speaks for itself. It’s the concept of earning more than one type of income from more than one source.

Why Do You Need Multiple Sources of Income?

Multiple sources of income is very valuable. If one type of income dries up, you still have other sources to keep you going without taking a huge knock to your financial situation.

Just think about it – if all your income is from your job, you put yourself at risk. If your company decides to eliminate your job, you will be stuck without an income until you get another job. YOU have very little control over that stream of income!

Less Risk, More Control

When you have income from several sources it will help you to be less exposed to financial risk. Also, when you have several streams of income, you’re much more likely to create exponentially more income than if you only make money from one source.

This allows you to have more control over your financial life opposed to earn income from just one or two sources.

How to Create Multiple Streams of Income


Well, let’s be honest, it’s NOT something that happens overnight.

YOU have to:

  • work hard
  • be persistent,
  • and be patient

It takes time and effort to build income from multiple sources.

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Hello world!

Hi, it’s Pieter and this is my new website. Stay tuned… I’ll have great things to share!

For starters, here’s an article I think you’ll enjoy…

It’s called: “Make the Leap to Home Business Success

Make the Leap to Home Business Success

If you are going to build a successful home business, you need 3 “intangibles.” These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why must you make a home business work? What’s driving you? What is it that you CAN’T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn’t stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box that I could carry with me anywhere in the world and not be tied to anyone’s time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children’s lives and the incredible freedom that succeeding in this business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don’t believe that it’s POSSIBLE for you to succeed in a home business or make your living on the Internet, you won’t. It’s that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money with a home business online. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money online in many different ways. Just get online and do some research and you’ll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you’ll find the same documented evidence of this fact. Truth is, it’s getting easier and easier to start and succeed in a home based business. This is primarily because of the Internet and affiliate marketing.

I’ve always said that “affiliate marketing” is the job of the future. In the “old” days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. Believe me, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the “job” of the future that’s here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim… This is the operating philosophy you MUST adopt to succeed with an Internet home business.

That’s backwards for most people who like to aim before they fire. The fact is the Internet is a moving target… The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can’t learn from the outside… You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. This is what I call “Making the Leap.”

The good news is that the cost of failure on the Internet is very small. In the “brick and mortar” world you need to evaluate things very carefully before you decide to open up a business. It’s almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. In fact, Plug-In Profit Site is a really good example of this.

You simply need get IN THE GAME… Each moment that you stay “out there,” you’re wasting valuable time that you could be learning and skills necessary to become a successful affiliate marketer. In fact, if you’re not in the game yet, you’re ALREADY behind the times. Come on… You can do it! Make the leap to becoming a successful home based business owner today!

About the author: Stone Evans was a washed up restaurant worker desperately searching for a way to save his family when he discovered the internet and affiliate marketing… 24 months later he finally cracked the code and started earning over $10,000 per month. Now the same system that saved him is available to you here >>

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Home Business Ideas and Opportunities

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